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10 Reasons to Join

1. To get a social life, meet new friends!

“Thank you for rescuing me from my couch! I think Getalife is a really great idea. I’ve already been in touch with loads of cool people and am looking forward to going to my first activity.” Uber

“It’s just another tool in a modern woman’s tool kit that allows you to meet people” Pip

“Most of my friends have settled down so it’s hard to find people to do stuff with. Getalife has changed all that though!” Andy


2. To find a partner, to date… in a pressure free environment

“Getalife really takes out the pressure of dating, or even meeting new people. The activities and groups make it so easy and comfortable to get to know each other, and become real friends.” Paul

“My first activity date was a dinner party in Richmond. Admittedly I was a little apprehensive at first, but all this evaporated as soon as walked into a room full of great people. Since then I have been on a cycling trip, a trivia night and a girls-only night on town. But best of all: I’ve met a great guy at Getalife, and we seem to be hitting it off very nicely thank you ;-)” Mathilda

“The interesting thing about Getalife is it's not at all a dating website... it's just a website that helps people come together in enjoyable social environments/activities ( ...) and then there's people would just like to meet a partner the 'normal' way... through socialising.” Sam

"Guess what: today I’m going on a date with a girl I’ve met on your site. We’re meeting for lunch at Odessa (we both share a passion for Russian culture), and then we’re heading for a tour of the Biennale!" Adriana


3. To meet the locals, and fast-track integration in a new environment

“It was a shock to the system when I returned to my birth city, Sydney, two years ago. No more daily invitations to glamorous launches and previews - just long hours watching TV on my own. (…)  I was overjoyed when a good friend (thanks Lisa) politely pointed out that I needed to "get a life" and gave me Getalife's address. (…) I have continued to run events since then.” Henry 

"After having lived in Sydney for 3 years (we're from Perth) my wife and I had just about given up on meeting new friends that we could really bond with. (…) Until a colleague told me to get a life – and check out your site. The next weekend my wife and were having a wild time aboard a “salsa-cruise’ on Sydney harbour. We got home at 4am!” Filidoor & Lilianne

“I'm new to Australia and the people I work with are not very outgoing, so I’m bored quite a lot. But since I heard about Getalife, suddenly I have something to do at the weekend! Getalife really has given me a life!” Josh 


4. To be part of a contemporary, non-judgmental and non-patronizing community

“The site is so non-judgmental and non-patronizing. It doesn’t matter if you’re single or not. And I love it that all the events are organised by the members – you get personally invited because of who you are, not because you fit some kind of sales plan.” Karen 

“I love your site and all my mates agree that Getalife is brilliant.” Keith


5.  To meet people with similar interests

“Brilliant! I’ve created my own movie-club – the Dendy Appreciation Club – and it’s just fantastic. I see my circle of friends expanding by the day!  Roger 

“I’ve been wanting to catch-up with people who like bushwalking as much as I do. Thanks to Getalife I have no my own bushwalking group – we go out for walks in and around Sydney one a month!” Craig


6. To find inspiration, to broaden the social horizon and be exposed to a range of activities

“I’m constantly looking for a spark – for people who ‘get’ me – that’s an ongoing process’ “It’s allowed me to broaden my horizons socially - I’ve done things I wouldn’t normally do.” Pip

“On the day I went I met married couples, engaged couples and singles. I even met a pair of sisters and also a couple who have been friends for over 10 years. These are people who are not friendless. They have other social contacts outside of the website. What they do not have is the choice that Getalife offers. Speaking to the two friends I found that they have grown tired of always doing the “same old same old”. Getalife has helped them get out of the dinner, movies or a drink rut that they continually found themselves in. Now as friends they are able to go on private chartered boats or have a BBQ where they need more than 2 bread rolls. The thing that most people said was best about the site is that it gives them loads of interesting things to do. These are things they could have done without Getalife, but may never have even thought of, or else, not been able to gather a big enough group from among their own friends to do.
The last time I was able to enjoy a group outing to the Museum was when I was in Year 12. I will still spend my Fridays getting pissed with my own friends Phil, Ted and Patrick but on Sundays I’ll be able to join this “odd bunch of people” for long yearned excursions with like minded people. I just hope that Phil, Ted and Pat never find out that I have interests outside of our usual beer swilling, meat grinding, footy cheering weekend fare.”Message posted on http://radar.smh.com.au/cgi-bin/mt3/mt-comments.cgi?entry_id=863;parent_id=36449

“It's easy to keep walking down the same well-trodden paths as you get older - but some of us keep developing new interests . Getalife lets you explore these in the company of friends" David 

"Great Stuff ! Never thought that I will be able to climb up the highest mountain in Australia.(Mt. Kosciuszko) Getalife motivate me to have a fabulous experience. Looking forward to Thredbo in winter, Getalife. I am happy to be a Getalife member." Julia

“I never would have had the idea to go indoor rock climbing. But Getalife has introduced me to this great sport, which is now a new hobby of mine. I’ve even met new friends from my home town, Hamburg” Wiebe


7. To build up social skills and self confidence

“It’s great to know who you’re going to meet at an event – even if they’re people you’ve never met. Getalife is a perfect ice-breaker” Ben 

“I like Getalife because it is safe and easy. Getalife has helped me come out of my self imposed social isolation. From a shy person I have changed into a leader. My TV feels neglected and wants to move out.” Patrick


8. To explore the sights

“What a great way to spend a Saturday! We got to see some outstanding costal scenery and work our way through some thick Australian Bush. I will definitely be coming to another one of these events.” Ursula


9. To do more for less

Thursday night's Comedy Store outing was great! I've never been to a stand-up comedy show before, this is good fun. The night of to a good start with your $5 discount on all tickets for Getalife members ;-) Jelle 

One of the best workouts I've had. Great activity and great value. Where else do you get a such a motivated and motivating instructor/swim and spa for such a low price. Japanese meal afterwards was great value for money." Pam

“Since I have joined Getalife, going on a weekend trip has stopped being a financial drain. I’ve been to Thredbo, the Blue Mountains, Hills End, Canberra, and on a Horse Riding weekend, all without having to pay the outrageous prices most tour operators charge individual travelers. I know travel with friends, and we all share the costs of a car, petrol and accommodation (thanks YHA!).“ Jorge


10. To be healthier

“Getalife has given me the push to become more active, and adopt a healthier lifestyle. I have never been the one to go for a run on my own. But on Getalife I have found people who join me on weekly dance lessons, and power walks around the parks.” Suzy


WHAT MAKES US SO SPECIAL?

What is Getalife.com.au? Are we a dating site? A social club? An events directory, a networking or community site? In fact we are all of the above, yet at the same time Getalife.com.au is refreshingly different, unique and contemporary.

Here’s an extract from Getalife’s corporate site (www.getalife.com.au/trade/index.html ):

WHY GETALIFE?
Getalife? No worries mate 
Getalife's core user proposition - breaking barriers to meet - appeals directly to a clear and basic need which a growing number of Australians find increasingly hard to satisfy: the need to socialise with, participate in, belong to and be part of a group, network or community - be it large or small.
This need, coupled with increasing time shortages and other constraints on organizing personal free time, is today creating a growing demand for professional life-style services.
Getalife has been founded to meet this demand with a unique and contemporary web service that will help Australians get… a life.

MAKING MEETING PEOPLE EASIER

Today a series of emotional and practical barriers are making it harder for a growing group of mobile and independent Australians to form a community, make friends, and broaden their social lives or just ‘do stuff’. Some of these barriers are :

  • Lack of access to people with shared interests who live nearby
  • Lack of access to specialised and updated information 
    Unavailability of specialised and nearby interest clubs and associations (e.g. music appreciation  clubs, single father groups, wine tasting clubs)
  • Time shortages 
  • Rigid family/work schedules 
  • Social stigma and resulting embarrassment of dating agencies (although reducing)
  • Inadequacies of existing people connection methods 
  • Individual character streaks – distrust, lack of confidence, lack of social skills

These are not easy barriers to cross for a large group of people, urban residents, long-term business visitors, migrants, single parents, graduates or independent travelers.

MOVING AN EXISTING MARKET ONLINE

For many years, a plethora of channels have been around for people seeking friends, activity partners or community groups:

  • Classifieds
  • Notice boards
  • Introduction agencies
  • Online dating sites
  • Yellow pages
  • Private membership clubs

A more recent phenomenon in Australia is the formation of social clubs, catering to the needs of urban professionals. However, while being used by many Australians of all ages, the aforementioned connection channels are also seen as often impractical, inefficient, old fashioned and even outright inadequate.

Shortcoming

Channel

Example

One Way Communication

Classifieds, personals

No interaction, turning the venture in a ‘hit or miss’ affair.

Time lapse

Classifieds, notice boards

Can not be edited once printed and distributed, leaving no room for a change of mind and disregarding changed circumstances

Delayed gratification

Classifieds, notice boards, clubs

Participation in activities and events needs to be organised well in advance, leaving no room for impromptu decision and action.

Small reach

Classifieds, notice boards

Community papers reach a limited number of people, with only a small fraction actually reading the personals.

Limited in scope

On & offline dating services

Meant only for singles seeking sex, love or relationships.

Emotionally risky, high pressure

Dating services, social clubs

Dating is an all or nothing affair, with little room in between – he/she likes you or he/she doesn’t. And vice versa.

Social stigma

Classifieds, dating services

Even if you are after a date, agencies and classifieds are still regarded a last minute resort for the desperate

Inflexible

Social clubs

Clubs have set meeting times, locations and protocols. making them often unsuitable for mobile & independent people

Expensive

Dating services, social clubs

Costs of use are minimum $ 30 per month, or incur a steep per service fee,

SOLUTION

Benefit

How

Interactive

Getalife’s online communication features include forums, messaging, diary sharing, email groups

Instant access

Personal profiles, messages, invitations, search queries can be edited on any given time

Instant gratification

Activities and events are organised instantly, and participation can be almost immediately

Large reach

Getalife has potential access to 86% of the Australian Internet market

Unlimited in scope

Getalife’s content is created by its own members, and its services are for everybody, regardless of marital status, age or interest.

Emotionally safe, low social pressure

Meeting people to participate in activities of shared interest involves little emotional pressure – romantic appetites are irrelevant or a bonus at best.

Cool

Getalife is not just for the lonely hearts. Getalife is based on social group activities not one-to-one romance. Getalife’s users want to do stuff - that’s cool.

Flexible

Getalife allows users to meet people for activities anytime, anyhow and anywhere they want

Cheap

After initial promotion, Getalife’s average rate is set at an average of $7 month

UNIQUE SELLING PROPOSITION AND KEY DIFFERENTIATORS

Getalife’s key differentiators go to the breadth of service, target audience, and the users’ experience.

USP NO. 1: FOR ALL INTERNET USERS - NOT JUST FOR SINGLES.


Getalife differs in material ways from online dating. It serves a broader audience, inclusive of the dating world. It offers an emotionally safer environment for people to meet. Getalife offers a lower risk of social engagement, because the stakes are lower, pressures are lower and satisfaction rates consequently higher.
Online dating sites match individuals for the purpose of friendship or romance. Getalife matches people for the purpose of socialising, using a defined cultural, social or sport activity as catalyst.

USP NO.2: CONTEMPORARY BRAND ESSENCE - “IT’S OK TO BE SINGLE, IT’S NOT OK TO BE BORED".


Getalife is non-judgmental, non-patronising and in touch with changing meeting patterns and living arrangements.
At the core of online dating sites’ brand essence and business model, is the notion that people need to find a romantic match to be truly happy. Without this need, online dating sites would not exist.
Getalife on the other hand takes no moral ground, other than saying that – to quote one Sydney sales executive interviewed on ABC radio – “it’s OK to be single, it is not OK to be bored.”

USP NO. 3: LOW SOCIAL RISK, HIGH SATISFACTION


Nevertheless, Getalife does offer users a more elegant and lower risk channel to meet people for romantic purposes.
Meeting a pre-selected person on the grounds of a shared interest – say a game of tennis or a theatre play – alleviates a lot of pressure from the interested parties to immediately hit it off.
In the very least they get to do what they met up for: a game of tennis, or a theatre play. Anything above that is a bonus.
In that sense, Getalife has a very similar philosophy (and target audience) to, for instance, the increasingly popular “dinner-for-six formula” and the US launched adult education service ‘The Learning Annex”, a US initiative that organises lectures as a context, and alibi, for like minded people to meet.

USP NO. 4: GROUP ACTIVITIES AND COMMUNITY-FOCUS (NOT JUST ONE-TO-ONE)


In technological terms, Getalife offers 1-1, 1-n and n-n matching and messaging functionalities, and its data matching process caters for the establishment of a one-to-many or many-to-many match.
Getalife also offers services for the creation – and maintenance – of online ‘Activity Communities’ (e.g. 'Outdoors', ‘Sun & Surf’, ‘City Living’). These include chat rooms, email groups and public and private calendars.

USP NO. 5: MANAGED BY MEMBERS


Getalife considers its members as mature, and perfectly capable to organise their own activities. Getalife does not tell its members what to do.

USP NO. 6: PERSONAL


Activities and events on Getalife are organised by its own members who have no commercial agenda, do not stand to gain commercially from their events and activities, but are – like their colleague members – genuinely interested in meeting other Getalife members.
Follows that on Getalife, members receive personal invitations from people would like them to join their activities and groups because of who they are (and not because they are a sales prospect serving a commercial agenda).
Compare this to most social clubs or dating clubs (a la RSVP) were, on top of often steep membership or per service fee. members are asked to pay-up extra margin for the commercial organiser.

USP NO. 7: AUSTRALIAN



Getalife is interwoven with Australian lifestyle, climate, and facilities. It offers a service that directly relates to, and capitalises on Australia's good climate, and many cultural, natural and sport facilities. In that sense, Getalife has a very clear 'Australian' stamp on it.
Furthermore, Getalife is locally based and run – an element that has a positive impact on the users’ experience, and on the support Getalife would receive for providing this ‘Australian-made’ service.

Here's what members had to say about some of their new friends activities:

  • "Perfect weather, the company of nice people, scenic location...what more could you ask for!" Great Mackeral Beach Bushwalk
  • "I didn't realise what I was missing out on until I stepped aboard the "Kat" sailing yatch! Loved every moment of it!" Sailing on Sydney Habour
  • "My first experience with salsa. I had a great time and am looking forward to the next one!" FREE Salsa Lesson (Beginners)
  • "Thanks for another great night out! All your efforts are very much appreciated." Dinner at The Stokehouse
  • "Handouts, coloured maps, itinerary, plus our very own personal tour guide. What more can we ask for. Thanks for organising, David." Botanic Gardens Art and History Walk
  • "Fantastic idea! Thanks Zephyr for organising. Let's do it again next year." Discovery After Dark - Sydney at Night
  • "Very friendly, relaxed participants of similar age keen to get acquainted with one another provided enjoyable company and conversation." Newbies Wanted! Oldies Welcomed!
  • "Thanks Zephyr this was superb! If you are even remotely interested in 'arty farty' stuff I highly recommend this now annual event.Unfortunately you will need to wait another year for the next one but it will be SO worth the wait." Discovery After Dark - Sydney at Night
  • "Highly enjoyable.Good company,pleasant and relaxing walk, attractive and interesting venue including an Australian history lesson.Thanks Wormey:-)" Parramatta Park Perambulation
  • "Thanks for organising this activity. Had a great time, and got to meet new people." Ice Skating
  • "Excellent - well done Phoebe! Can't wait for next year's - we should make this an annual event." Mystery Adventure
  • "Beautiful day to have a picnic with new friends and a good game of Bocce. Good organising, Nadia." Sunday Afternoon in Watsons Bay
  • "Nice venue and Comedian was very funny, A good night out on a school night. Good choice, Lou!" Gabriel Rossi - Reservoir Wogs $15
  • "Good food, great company and loved the view. Thanks Emerge, and welcome to NSW." Balmain East Night Out : Drinks, Meal & Gelati
  • "Great company, great venue, smooth sophisticated music at a level everyone could talk over. Then great music to dance to later. Cheers Suze."  Cocktails and Dreams
  • "Great night, lovely food, good company and an after dinner stroll in Kings Park to round off the night ! Thanks Danno" Dinner - 70's theme dress
  • "WOW - The hurstville maze, Collector, Buritos, The top of Australia, Jelle's walking prowess, The National Swim Team, I Spy, and the trip there and back, 10/10 for both the people and the experience :-)" Thredbo in Summer
  • "Great Stuff ! Never thought that I will be able to climb up the highest mountain in Australia.(Mt. Kosciuszko) Getalife motivate me to have a fabulous experience. Looking forward to Thredo in Winter, Getalife. I am happy to be a Getalife member." Thredbo in Summer
  • "I'm quickly becoming addicted to this! Thanx Ajantha for the encouragement. I'm still scared of heights, but am loving scaling them. Just another day in Paradox. Go figure! Pip" indoor climbing
  • "A great night Henry! Thanks to all those that made it a fun night. Was good to meet some new people and to catch up with "old" ones. Can't believe how well we all click at these events." Drinks Every Friday Night in the City - 18 Feb 05
  • "One of the best workouts I've had. Great activity and great value. Where else do you get a such a motivated and motivating instructor/swim and spa for such a low price. Japanese meal afterwards was great value for money." Personal Training/Spa only $6 + Japanese Meal $10
  • "My first get-a-life activity and what a way to start! The boat was beautiful, the weather at it's best and the people even better. mez_in_syd." Sailing on Sydney Habour
  • "A great tour by Seb followed by a pleasant picnic in Carlton Gardens on a beautiful day. Another great activity with nice people." Melbourne Museum Tour & Picnic
  • "Omigod! They're so good live, considering the surrounds, but this was the funnest activity I've been to so far! Ravene go off and all the people from this site were so nice! Made true friends!!!"Live Band RAVENE
  • "Brilliant weather, fun group of people, wonderful to be on the harbour 'amongst it all', well organised and run activity, good food, lots of smiles.... why wouldn't you do it? Thanks Henry, Mark and crew, you made us all feel very welcome and comfortable.
    Gigi" AUSTRALIA DAY Cruise/Lunch $50 + SPECIAL OFFER!!!
  • "Wow! How much fun was this night out? Had a fantastic time, it was great to meet such nice people - lots of laughs! Will definitely want to do it again!" Girls Night Out at Campari
  • "A wonderful and cheap chinese meal followed a fun night of karaoke and dancing. thanks to kymberley and everybody for making it such a fun evening. " Karaoke
  • "Was my first attendance at an activity and Chris the organiser made everyone so welcome! The venue was fabulous and well selected for our age group. Well done" Drinks at Manchester Lane
  • "Not just any cricket game but French cricket using 4 tennis balls. Was heaps of fun, many laughs and a social drink afterwards. keep up the fun events :-)" social cricket
  • "Just drinks in a nice pub. Met some new people . . . it was great !!" Drinks at The Rocks
  • "Great night, really good to met other GAL people. Fun was had by all, even though we had no idea about bowling *laugh*" Ten Pin Bowling at King Pin
  • "Simply brilliant! Great bunch of women. Looking forward to the next get-together!" Girls to meet for Coffee
  • "Best new years I've had for quite a few. All credit and thanks goes to sweetviolet for finalising a great night at short notice. And special thanks to a lady who added a touch of class." New Years Eve 2004 Party
  • "Had a great time on the harbour cruise - loved the boat and aboriginal history - everyone very friendly and the crew were great fun - Mum loved it (never thought i'd see my Mother climbing out of a window to get on deck!!) Thanks Henry, excellent event." Cheap (imagine capitalisation!!!) Cruise
  • "Thanks again AndyB, my girlfriends & myself had a wonderful time, dancing all night long. The cocktails & cover band were the best!!" CLUB ODEON (10 Dec) XMAS COCKTAIL PARTY
  • " Was a really slow pace and it was excellent to have someone talk about the historical architecture. Was a very enjoyable time. looking forward to the next one." City Cycle Ride: Mansions & Gardens of Kings Cross
  • " What a blast! Met some nice new people, got some fresh air and a great feed, and lots of new muscular aches." Horseriding n Brekky
  • "What a great way to spend a Saturday! The walk was tiring but well worth it. I felt good for it. We got to see some outstanding costal scenery and work our way through some thick Australian Bush. This was what you call a bush walk! I will definatley be coming to another one of these events." Royal National Bundeena - Marley Head
  • "Great meal, great conversation and great company, loved the cocktail bar, bring on the cowboys yeeha!! " Chill Out Dinner- Newtown